Presbytery of Giddings-Lovejoy
Rev. Dr. Craig Howard, Transitional Leader
I spent the weekend in California visiting Marilyn. We spent our time enjoying the wonderful weather and the local eateries. One of my favorite haunts is the “In-N-Out” burger joint. This west coast chain opened in 1945 as a drive through only burger restaurant. Today, In-N-Out can be found in California, Texas, Arizona, and Utah. Now, there is indoor seating to enjoy the meal, as well as the drive-through.
What strikes me about In-N-Out is their menu. It only contains three items: burger (single or double), fries, and a drink. Then there are the combinations: single burger with fries and a drink, single cheese burger with fries and a drink, double burger with fries and a drink, double cheeseburger with fries and a drink. 1-2-3 or 4. That’s it. The only question is “Do you want onions?” Furthermore, In-N-Out makes delicious hamburgers! No nuggets, no salad, no wraps. Simple. And they are highly successful. There is always a line inside and cars circle around the building’s drive-through.
And here is the connection: The primary attraction for millennials to congregations is simplicity and authenticity.
In his blog “Reaching Millennials,” Jefferson Bethke writes, “You don’t need the fog and lights to get young people to show up at your church.” He goes on to write about the driving need millennials have for authentic prayer, and theologically sound and biblically based preaching. In the Huffington Post, David Briggs summed it up in the KISS principal: Keep it spiritual, stupid. He writes, “(Millennials) are looking for something that connects to the divine in a palpable way.”
As we seek ways to draw younger people to our congregations, perhaps the answer to moving forward is looking backward. The answer may not be more bells and whistles, but more emphases on what we know and do well: an experience with God through preaching, prayer, and theological study. This experience may mean an invitation to study or prayerful reflection. It may mean walking a labyrinth or spiritual exploration through small groups. In-N-Out is a reminder that practicing traditional spirituality may be our best hope for engaging in the future.
Rev. Craig M. Howard